The Heartland Network Announces New Primetime Rollout Kicking Off November 3
The Chuck Wicks Show, coming this Fall to Heartland
“We are proud to unveil a curated relaunch designed to drive growth, enhance service to viewers and partners, and deliver the very best of classic programming—all while leading the way in Country music and lifestyle entertainment.”
— Joel Wertman, Co-President & CEO, Get After It Media
This fall, The Heartland Network invites America to rediscover primetime with the November 3 relaunch of a fully re-engineered schedule built around the stories, music, and values that bring people together.
“The new season roll out of The Heartland Network marks more than a relaunch — it’s the start of a transformative new era. We’ve reimagined primetime, expanded through new more compelling verticals, stronger content partnerships, and a sizeable investment in original programming.
This new chapter is built on growth, innovation, and a renewed promise to our viewers, partners, and clients," says, Joel Wertman, Co-President & CEO of Get After It Media.
Otto Padrón, Co-President & COO of Get After It Media, adds, “We stand for our name — Heartland — uniting the soul of our people with the stories of our country. This is beyond television. It’s about creating a safe place where families can come together, where compelling music and relevant stories lift us, and where the spirit of Americana lives on. The new Heartland Network delivers a primetime reimagined for today’s America — innovative, next-generation media filled with warmth, joy, and connection. And with the soon-to-be-released Heartland+ app, we extend that promise into the future, putting Heartland in the hands of every American, every family, everywhere.”
A NEW PRIMETIME VISION:
The Heartland Network’s re-engineered primetime is built on three pillars: clarity, consistency, and cultural resonance. Each night offers a distinct theme, making programming easy to follow, exciting to promote, and rewarding to watch. By blending America’s most beloved family drama with iconic music specials and bold new originals, Heartland has created a lineup that feels both timeless and fresh — comfort viewing reimagined for a new generation.
WEEKDAY PRIMETIME (Monday – Friday)
7 PM – Heartland, The Series
The beloved family drama returns as America’s #1 family series — with heartfelt stories of resilience, community, and love that continue to resonate across generations.
8–10 PM – Heartland+ Prime Block
Two hours of themed, event-style programming every night:
Music Mondays – Superstar artist documentaries & films (Taylor Swift, Dolly Parton, Reba).
Icon Tuesdays – Legends and trailblazers (Johnny Cash, Willie Nelson, Loretta Lynn).
Blockbuster Wednesdays – Movie icons and timeless heroes (Clint Eastwood, John Wayne).
Throwback Thursdays – Nostalgic favorites (The Judds, Randy Travis).
Forever Elvis Fridays – All Elvis. All night.
10 PM – The Block (Original Programming)
All-new originals from Nashville and beyond:
The Chuck Wicks Show – Music, humor, and A-list guests hosted by a beloved Nashville personality.
Barbeque Country – Backyard battles with America’s best pitmasters.
Keith Stegall's High Dollar Hill – Songwriters behind the hits.
Mafia's Greatest Hits – Investigative docuseries.
Small Town America with Cody McCarver – Stories of hometown resilience.
WEEKENDS (Saturday–Sunday)
7 PM – Entertainment News & Info Block – Nashville insider coverage and music news.
8 PM – Heartland, The Series (Season 18) – Brand-new episodes of the flagship drama.
9–11 PM – Best of Heartland+ Prime – The week’s biggest themes in encore.
LOOKING AHEAD
In early 2026, Heartland will debut Heartland+, a premium extension of the brand that brings viewers even more access to their favorite shows anytime, anywhere.
With its re-engineered primetime lineup, The Heartland Network is setting the stage for a new era of comfort, culture, and connection — all beginning November 3.
The Heartland Network: Built on innovation. Inspired by family.
