GAIM Continues to Expand Strategically, Adding Seasoned Media Veteran Sebastian Trujillo as Chief Commercial Officer (CCO)
Sebastian Trujillo, Chief Commercial Officer, Get After It Media
"Sebastian is a respected name in broadcast with a proven track record that spans decades, technology, and platforms. With a tenacity rivaled only by his attention to detail, we're looking forward to his joining our team at GAIM." — Joel Wertman, Co-President & CEO
Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n, today announced the appointment of seasoned industry veteran Sebastian Trujillo as Chief Commercial Officer (CCO).
"Sebas and I have worked together and known each other for decades. He brings a deep understanding of where we are as an industry and where we need to go as a company," said Otto Padrón, President & COO of Get After It Media. "With his focus on growth, innovation and partnerships, he will help us scale GAIM into the future as a next gen media company while staying true to our mission of delivering content that connects, inspires and empowers audiences."
In his new role at GAIM, Trujillo will lead all revenue-generating strategies across advertising, distribution, digital, and brand partnerships—aligning sales, marketing, original productions, and business development into a unified commercial engine. He will also be responsible for forging strategic alliances that expand GAIM’s footprint across broadcast, streaming, and direct-to-consumer platforms while optimizing value for brand partners and audiences alike.
“I’m honored and excited to begin this new chapter with a best-in-class organization such as GAIM,” says Trujillo. “The media industry is evolving at an extremely rapid pace, and I’m eager to help the team optimize the business across a variety of consumer touchpoints. We’re going to build a truly exciting future for our industry by working in concert with brand partners and connecting audiences at scale with a vast suite of engaged and diverse content offerings.”
Trujillo is a 30-year broadcast industry veteran with senior leadership roles in media, distribution, corporate partnerships, digital communications, and ad-tech sectors. He specializes in driving revenue growth for organizations while forging lasting relationships with both internal stakeholders and external client partners.
Most recently, Trujillo served as Executive Vice President of Ad Sales at Olympusat Communications, overseeing ad sales revenue across the U.S. and LATAM markets for FreeTV.com, a widely distributed video streamer application, branded FAST channels suite, and digital solutions platform.
Prior to Olympusat, Trujillo was Vice President of Corporate Partnerships at Legends, developing sponsorship and brand partnership opportunities for the University of Miami athletics programs. His career journey also includes:
Director of Regional Operations at Compass, managing P&L and operational responsibilities for Florida and leading the tech platform’s onboarding team.
Executive Vice President of U.S. Brand Partnerships at VIX, overseeing revenue generation and business development for ad-supported video streaming services.
Senior Director of Corporate Partnerships at the Miami Dolphins, driving multicultural brand sponsorship revenue for the NFL franchise.
Leadership roles at BBC Studios and 20 years at Univision Communications, in progressively senior posts including Vice President of Network Ad Sales, Vice President of Business Development, and Senior Vice President of Operations, Cable Networks.