Get After It Media and BroadView Software Announce Seven-Year Strategic Partnership Renewal Focused on Converged Linear and FAST/OTT Operations

“This renewed agreement reflects our confidence in a shared roadmap that strengthens our capabilities, drives efficiency, and positions us for sustained growth as the industry continues to evolve."   — Joel Wertman, Co-President & CEO, 
Get After It Media

Get After It Media (GAIM), the multi-platform media company behind The Heartland Network, Heartland+, Retro TV, The Family Channel, Rev’n, and The Action Channel, and Toronto-based BroadView Software, today announce a seven-year renewal of its technology partnership.

The expanded agreement aligns both companies around a shared vision: fully converged broadcast and streaming revenue operations designed to serve audiences wherever they watch.

As GAIM accelerates its digital expansion, including the upcoming launch of Heartland+, BroadView will continue to support the company’s unified workflows across over-the-air broadcast, FAST channels, OTT platforms, and on-demand distribution. The collaboration emphasizes automation, segment-level inventory management, and scalable integration with distribution and monetization partners.

“This is about convergence,” says Otto Padrón, Co-President and COO of GAIM. “We are a unique media company that brings the reach and strength of legacy over-the-air broadcast into the streaming space. Our family of brands resonates with audiences across generations, and the future demands that linear and OTT operate as one ecosystem. This partnership ensures our infrastructure evolves alongside our vision.

“When we established our initial partnership with BroadView Software, our focus was on building a technology foundation capable of supporting long-term scale, innovation, and operational excellence. At Get After It Media, we are committed to advancing how our content is delivered, monetized, and experienced across an increasingly dynamic media landscape. This renewed agreement reflects our confidence in a shared roadmap that strengthens our capabilities, drives efficiency, and positions us for sustained growth as the industry continues to evolve," says Joel Wertman, Co-President and CEO of GAIM.  

Michael D. Atkin, President & CEO of BroadView Software, adds: “Joel and Otto understand where the industry is headed. Their commitment to integrated broadcast and digital operations makes their company GAIM an ideal long-term partner. We are proud to support their continued growth as they unify linear and streaming workflows.”

The renewed partnership focuses on:
-Integrated linear, FAST, and OTT revenue operations
-Enhanced on-demand and segment-level inventory capabilities
-Workflow collaboration and automation
-Platform evolution aligned with next-generation distribution

GAIM continues to position itself as a bridge between traditional broadcast scale and modern streaming flexibility, delivering culturally resonant content across multiple platforms while maintaining operational cohesion behind the scenes.

About BroadView Software: BroadView Software provides fully-integrated revenue management, traffic, and automation solutions for broadcast and digital media companies, supporting unified workflows across linear and streaming environments.  It’s eighth-generation technology, in use at more than 6,000 channels worldwide, provides advanced functionality with ease of use, maximizing value and profitability.

About Get After It Media (GAIM): Get After It Media (GAIM) is a multi-platform media company delivering high-quality entertainment across broadcast and digital platforms. The company owns and operates five nationally distributed television networks — The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n — along with multiple original productions and digital properties.

Reaching more than 93 million homes through 353 affiliates across over 100 U.S. markets, GAIM combines the scale of traditional broadcast television with the innovation of streaming to deliver content that informs, entertains, and inspires audiences across generations.

Headquartered in Chattanooga, Tennessee, with new studios in Nashville, GAIM continues to expand its digital footprint. In early 2026, the company will launch Heartland+, a premium extension of the Heartland brand offering viewers expanded access to their favorite programming anytime, anywhere.

Stream GAIM networks and original programming at: https://watch.itsrealgoodtv.com.